At the Norway-hosted Aquavision 2008 conference, speakers have been stressing the need for the aquaculture industry to tell its story more effectively. World fish stocks have been declining quickly, and the problem has been increased due to wandering “dead zones” in the oceans. And while aquaculture is a major source for fish and other marine foods, it is still only a fraction of the size of what it could be–and of what it will need to be to keep up with global food demands.