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The HUESKER group initiated its new organisational structure on 1 July 2012. Within the scope of the strategy process commenced in 2010, the Münsterland-based company has carved out its core competences and introduced a new vision. The initiative sees HUESKER accentuating how the company will continue to provide support to its customers in future with innovative and high-quality customised solutions. The wording of the new vision also clarifies the company’s ambitious goals:
“Our aim is to be the global technological market leader for applications in the areas of geosynthetics, agricultural textile systems and special technical textiles and to develop new markets based on our existing textile and application expertise.”
Following a vision often requires changes in order to meet future challenges. For that reason, the final stage of the strategy process at HUESKER involved optimising its internal organisational structure.
During restructuring, specific attention was paid to the prevailing changes in the market, currently typified by increasing standardisation pressure, a greater number of competitors and the establishment of commodity markets. To adapt to these market changes and consolidate further development of the application areas, HUESKER opted to introduce business units. Each of these organisational units is headed by two business developers and underpins the innovative endeavours of the respective application area. The overriding factor for introducing the business units was to enhance the servicing of customer requirements in the B2B environment. Accordingly, the business developers enable a more concentrated approach to be taken in reaching customer groups within the respective business units. For the first time in the company’s 150-year history, HUESKER is consequently operating the following business units: Earthworks and Foundations, Roads and Pavements, Environmental Engineering, Hydraulic Engineering, Industry and Agriculture. The move sees HUESKER taking a further step towards focusing on customers in the international market environment.
In implementing the new structure, HUESKER is exclusively relying on experienced staff and combining business and engineering technology know-how within each and every business development. Ultimately, the respective dual leadership team will help to achieve an optimal transfer of knowledge. In addition to implementing further strategic development of the application areas and their products, the business developers will also be working closely with research and development institutes.
The contact partners in each respective market will remain unchanged, so that customers can continue to rely on their longstanding partners at HUESKER. However, customers will also benefit from the restructuring measures by way of new innovations and more intensively tailored solutions.
“Through the strategy process and resulting new structure, we have succeeded in forming strong teams who will act on behalf of our customers as initiators of business unit development,” said Wolfgang Huesker, CEO of HUESKER Synthetic Germany, in describing the internal restructuring process. “The introduction of business developers is a step forward for HUESKER both in response to the ever increasing internationalisation of our core markets and also in terms of actively preparing our company for further growth.”
