Like other forms of social media, Twitter is simultaneously alluring, daunting, and befuddling to businesses of all sorts. Some in the erosion control and geosynthetics fields have found it to be of good use, though, in staying in touch with clients and colleagues while adding to marketing reach. It can be particularly useful for active users posting regularly and on matters of importance to their business. For example, Mark Myrowich at Biotic Earth has used it to post photographs from job sites. This can be especially interesting for return visits to sites to document progress.