CEP Returns to Being CEP

With 2010, Canadian Environmental Protection (CEP) redesigned and rebranded its publication as Environmental Solutions Magazine (ESM). The new name, however, was challenged as being too similar to a private company’s identity, and after discussion with that firm and readers, the publication has opted to return to its former, well-established identity. As they say, “What’s in a name?” The content, editorial direction and design remain the same.