The Dow Chemical Company, a leader in science and technology, launched its new Dow Construction Chemicals business at the 4th Annual Middle East Drymix Mortar Association (MEDMA) Conference, taking place in Dubai on November 25. The conference is staged during Big 5, the region’s leading building and construction show. The new business unit brings together the construction expertise of Rohm and Haas and Dow Wolff Cellulosics to offer in-depth technical knowledge and effective formulation development experience to manufacturers of building and construction products around the world, supported by dedicated facilities for Europe, the Middle East and Africa.